“Since Brian’s initiatives in my company, we’ve gained several new big projects”
Tekton is a landscaping business with a goal of reaching high-end clients.
Helping Tekton Thrive Online.
Tools:
Squarespace
Figma
Adobe
Google Ads
Services:
Web Design
Web Management
Online Advertising
Content Creation
Tekton, a Toronto-based landscape company specializing in stone, wood, and metal work, sought to establish a robust online presence and develop a comprehensive set of marketing materials. The project encompassed logo creation, website development, business card design, company uniforms, and a digital email marketing strategy.
“I never had the time or knowledge to put enegry into my marketing”
Tekton faced a twofold challenge: a lack of online visibility and insufficient promotional material to articulate its 15 years of exceptional craftsmanship. Additionally, as a relatively new entrant in the contracting realm, Tekton required a robust brand identity and digital marketing strategy to position itself as a leader, attract clients, and foster industry credibility.
Final Deliverables
Brand Creation
Created a brand identity with the client, capturing brand aesthetics.
Created guidelines for colours, typeface, and brand look and feel.
Designed two logos for brand, one icon logo, and one company logo that communicates the brand’s identity.
Crafted company assets, i.e., business cards and company uniforms.
Website Development
Crafted a sleek, responsive website with a user-centric design, featuring:
Captivating landing pages, reflecting the essence of Tekton's Toronto roots.
An informative 'About' section articulating the company's mission and client-centric approach.
A project showcase segment highlighting the intricacies of Tekton’s stone, wood, and metal work.
A streamlined contact page, with an easy-to-use contact form, intergated Google Maps showing company location and service times.
Ensured the website is SEO optimized and user-friendly to drive leads and to show clients portfolios and services.
Marketing Initiatives
Elevated Tekton's word-of-mouth marketing efforts and set up online advertising.
Set up Google Ad search campaigns tailored to high-end residential landscaping.
Designed and created advertising lawn signs of completed projects to boost word of mouth in surrounding neighborhoods.
Executed a physical flyer campaign tailored to attract partnerships and clients in the landscaping and floristry sectors, showcasing Tekton's specialized metal contract work.
Crafted 3D design project proposals of landscape designs for clients.
Results
135+
Quality Leads in First Year
350%
Increase Website Traffic
75%
Increase in User Engagement
"Working with Brian was such a pleasurable experience, he both worked closely with me throughout each step of the process, making sure that the vision I wanted was executed properly, and he took charge in areas I didn’t have the best expertise in. It was a seamless experience throughout every part of the process. He offered both creativity, and data-backed solutions to help me showcase my work and find new clients. Since Brian’s initiatives in my company, we’ve gained several new projects, and were able to have one platform to send all of my clients to. I recommend Brian’s services to anyone who is interested!"
— Philippe (Tekton Landscapes CEO)