“Reach Marketing was the easiest agency I ever worked with.”
MadLab is a recruitment company that needed more from thier digital marketing efforts.
Helping Mablab Thrive Online.
Tools:
Google Ads
Meta Ads
Microsoft Ads
Canva
Services:
Online Advertisings
Social Media Management
Content Creation
Marketing Assets
MadLab, a San Antonio-based recruitment agency specializing in placing nurses (Nurserecuiter.com) and aviation staff (Totalaviationstaffing.com) across the U.S., aimed to enhance its digital advertising efforts to attract more hires & employers. The project focused on optimizing Google, Meta, and Microsoft ad campaigns to improve ad & social media visibility, increase conversions, and lower cost per click.
“We weren’t getting the results we needed from other agencies.”
MadLab faced a critical challenge in creating a cost-effective digital marketing strategy to drive recruitment results. Despite trying multiple agencies, their campaigns lacked full company integration & expertise in online ecosystems, resulting in inconsistent performance and cheap/small cleints. Without a seamless, end-to-end digital marketing strategy, MadLab struggled to effectively reach candidates & employers, resulting in low-quality conversions & high costs. Limiting their ability to scale hiring efforts in the competitive healthcare and aviation industries.
Final Deliverables
Social Media Management
Crafted engaging content to boost awareness of MadLabs recruitment efforts:
Created viral reels on Instagram, resulting in 10+ million views.
Edited & scheduled both graphic and video content for both Meta (Instagram & Facebook) & LinkedIn.
Created a high-conversion social media strategy that drove candidate traffic to job sites.
Crafted informative graphic job posts to spread awareness of current jobs available.
Grew followers by +1100%, resulting in an increase of 50k+ followers across their social media channels.
Online Advertising
Enhancing MadLabs online marketing presence, offering cheaper cost per conversion:
Mangaged multiple ad platforms for two separate entities (Nurse Recruiter & Total Aviation Staffing).
Decreased cost per conversion across all ad platforms, including Google, Meta, & Microsoft.
Created both video and graphic assets for various ad campaigns.
Increased the lead quality & targeting through all campaigns.
Created successful employer and candidate ad campaigns, boosting MadLabs growth.
Implemented graphic and animation assets in websites.
Did UX research on website to lower bounce rates & increase conversion rate.
Results
323%
Increase in Conversions
120%
Increase Website Traffic
143%
Increase in User Engagement